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Gladys Glover Isn’t Popular Anymore: A Guide to Free Advertising

We have previous discussed the several options for expanding consumer base and creating a successful startup business. This week, we will take a deeper...

Old Fish, New Pond: A Guide To Expanding Consumer Base

You’ve successfully accomplished your goals of establishing a small, start up business. You’ve heeded all the money and marketing advice you could find. You’ve...

Great Offer, Wrong Audience: A Guide to Savvy Marketing

Consider this hypothetical. An entrepreneur has a new piece of farm equipment that facilitates harvesting. He goes to a large city in hopes to...

Outsourcing to In-Source

Remember when practically every middle aged American woke up, went to work at 9 am, lunch from 12 to 1, got off at 5,...

How to Feed a Starving Artist

Why do we often associate the performing arts with poverty? In modern society, we seem to associate any form of artistic expression as a...

From Dump to Trump: How the 2008 Financial Crisis Got Trump...

  “Men being, as has been said, by nature, all free, equal and independent, no one can be put out of this estate, and subjected...

The Lord Be With You…And With Your Money

The Lord be with you...and also with you. This is a familiar phrase to many church goers around the world. This well-known phrase used...